About Us

American Dream Products is under new ownership, as the original founders have decided to retire and move to a warmer and much more dry area of the country.  We wish them the best of luck and thank them greatly for their warm reception and insightful advice into this exciting and wholesome industry.

After many years spent in the corporate world, John & Sherry Richardson were more than ready to take on a new challenge.  John has many years of experience in production, manufacturing & business management having worked for companies both large and small.  Sherry has worked for many years as an executive in the flooring industry.  John’s desire to think big and Sherry’s desire to never stop learning a new profession prompted us to finally own a business that we will both enjoy.

John’s interests are numerous but they usually involve something with either wheels or wings and moves much too fast.  John is dedicated to finding interesting new ideas and designs from other industries and integrating them into our own.  Sherry’s interests are much more down to Earth, not to mention affordable, and she is envied by her husband for these virtues.  Sherry has enjoyed many years as a cross-stitcher, and she is very familiar with many products in our industry.  She understands many of the nuances that must be taken into account from a needleworker’s point of view.  She is, and will continue to be, one of the most influential developers within our organization. 

That brings us to you, our customers.  As a customer of American Dream Products, you are our top priority.  Your patronage, influence and suggestions on how to continue to improve our products and customer service is held in the highest regard and with the greatest respect.  We will continue to focus on our core business through a continuation of innovation, quality and service.  American Dream Products takes pride in continuing the tradition of reliability and customer service.  Customer and client requests are handled quickly and professionally. 

We are dedicated to making your shopping experience a memorable one.  Most of all, we wish you many years of enjoyment using our products.  Please feel free to browse around and shop our site.  Find comfort in knowing that we are using the latest and greatest security features for your piece of mind while shopping online. 

Whether your passion is cross stitch, needlepoint, crewel, embroidery or quilting we have a frame to fit your project and your budget.

On behalf of everyone at American Dream Products, Thank You!