American Dream Products, originally founded as Tomorrow’s Treasures in 1986, is now owned and operated by Embroidery Central. American Dream Products is based in the beautiful mountainous regions of Cache Valley in Northern Utah. Since our inception, the company’s primary business & vision has been to make the finest needlepoint, cross stitch, crewel & embroidery frames the world has ever seen. Still today, the EZ Stitch system is refined, improved, and added to!
Consisting of a team of roughly 15 people, we have built an unequaled reputation for excellence in product quality, innovation & customer service. A few of our senior employees have been with the company for over 20 years, and the owners actively take part in hand crafting, machining, finishing, quality control & the testing of our products.
We have worked tirelessly to source the majority of our raw materials from within the United States of America. However, the world is an immense & diverse place filled with the wonders of nature. Our primary business being that of a wood shop allows us to select from Mother Nature’s unique material in wood that has no substitute in the varieties of color, grain patterns & textures that are nearly limitless. No two pieces of wood are exactly alike, making your selections unique.
Beginning in the 2nd decade of the 21st century, we began to source select materials globally for our new line of needlepoint stands & frames. Hardware, such as bolts and nuts, are machined locally for their superior quality, functionality, and appearance. Over years of testing and trying various woods - both exotic and national - we have continually refined the wood in our products. Our goal is to choose a beautiful wood that will contrast beautifully with other furniture in your home. Not only that, but our wood choices are made based on the strength and dependability of the wood. This ensures your new stand will last.
We routinely receive compliments from our customers with respect to our professionalism & craftsmanship. How fortunate we have been to work with our customers & clients in shaping the future of our products. We hold with the highest regard & with the greatest respect your patronage, influence & suggestions. We are dedicated to making your shopping experience a memorable one. Most of all, we wish you many years of enjoyment using our products. Find comfort in knowing that we are using the most advanced security features for your piece of mind while shopping online.
On behalf of everyone at American Dream Products and Embroidery Central, Thank You!